FounderAmyra
An AI agent that handles customers for barbershops, studios and 1:1 appointment businesses on WhatsApp, Instagram and Messenger.
amyra.com.mx ↗See case→
Hi, I’m Diego
I build from Mexico. On purpose.
My best ideas came from problems I see up close: the business that loses customers because nobody answers at 11 p.m., the person who has no idea where their money goes. That’s why I build Amyra, Kipu and Mossaic.
I studied mechatronics at Tec, ended up writing software, and here I write about what I build, what breaks and what I’m learning.
Now
Launching Kipu to the general public.
Mexico City2026
01 — About
A bit about me.
I studied mechatronics because I wanted to build technology that could automate almost anything. I ended up writing software, and today I build companies from Mexico, on purpose.
If you want to know where I come from, what I’m good at and how I work, here’s the long version.
Get to know me →01
I played soccer from age 5 to 19. I spent some time with Chivas and then on the Tec team.
02
Today I play a lot of tennis and hit the gym often. And if someone suggests go-karting, I’m in.
03
I love video games, board games and puzzles. The longer they take to solve, the better it feels.
02 — Founded
Companies I’m building.
All three from Mexico, for markets I know first-hand.
Founder
Co-founderKipu
A personal finance copilot that lives on WhatsApp. You log an expense the way you’d text a friend.
getkipu.com ↗See case→
Co-founderMossaic
AI product studio for B2B companies in LATAM and the US Hispanic market.
mossaic.mx ↗See case→
03 — Built
All projects →Projects for others.
Sanito Gourmet
See project→The central platform for a food company: orders, kitchen, logistics and billing in one place.
Via Mossaicsanitogourmet.com ↗
Servire Asesores
See project→Website and platform for an insurance broker. 10k+ visits and ~100 leads in 5 months.
Web, SEO, platformservire.com.mx ↗
San Diego Museum of Art
See project→An experience to paint with an exhibited artist’s layered technique, and take your print home.
Interactive experience
Medvana
See project→Software for clinical labs. I built the billing, commercial and regulatory modules.
Full-stackmedvana.one ↗
04 — Writing
See all →Things I’ve been thinking.
01Arrancar y terminar son dos habilidades distintasKipu no fue mi idea. Lo que sí me tocó fue terminarla, y eso me enseñó más que cualquier arranque.02Mi primer cliente se fue en menos de dos semanasNo fue culpa del cliente. Le vendí una plataforma completa a alguien que nunca nombró un problema.03Tu consultor de AI nunca ha operado unoRecomendar AI es fácil. Hacerla funcionar con clientes reales es otro trabajo.
Building something? Let’s talk.
If you’re a founder, run a company or have an idea that keeps you up at night, write me. I read everything.